“If you build it, they will come.” Kevin Costner, Field of Dreams
While a business attraction doesn't guarantee you'll have a greater sense of community, it does provide an opportunity for conversation and a space for collaboration.
The build itself is a participatory process that fosters community, giving employees a chance to get to know each other for the first time, and in a different context. The unveiling celebration is another teambuilding event, while the attraction itself will serve as a conversation starter and gathering place for years to come.
In a corporate landscape so often populated with cubicles that separate people from each other, a business attraction takes the unique stand that meeting together someplace fun and unusual is good for productivity and innovation in business.