Photo by  NeONBRAND  on  Unsplash

Photo by NeONBRAND on Unsplash

return on Investment

A Business Attraction is an investment in your business. While it may seem intuitive that the addition of a creative and collaborative element in your workplace will have a positive impact on your organization, there is also empirical proof.  

    The competition to hire and retain top talent in high demand job sectors

    The growing imperative for creativity at work

    • A study by Adobe and Forrester Consulting found that 82 percent of companies believe there is a strong connection between creativity and business results. In fact, companies that actively foster creative thinking outperform their rivals in revenue growth, market share and competitive leadership, according to the report.

    • The World Economic Forum released their report, The Future of Jobs, last month, and the research is fascinating. In particular, the report asked chief human resources and strategy officers from leading global organizations to identify the skill sets the workforce of 2020 will need. Compared side by side to the skills identified as needed in 2015, the shifts aren’t dramatic – except for one skill: creativity.

    • that as we rely more and more on machines to make strategy decisions based on big data, human leaders are increasingly needed to supply the one thing machines cannot: creativity.Commentary on the report speculatesCreativity moved from the #10 skill set in 2015 to #3 in 2020 Source: 

    The positive effects of art in the workplace

    • "Appreciating art induces inspiration, which in turn facilitates performance on creative tasks," write Donghwy An and Nara Youn of South Korea's Hongik University. "Our results show that simply displaying art in the work environment could enhance employees' creative capabilities, thereby driving innovation."

      This study found that people working in enriched spaces (decorated with art or plants) were 17% more productive than those in lean spaces