To be irreverent means to be
"Courageous, straightforward, saucy, having mass appeal, but likely to offend. Challenging the status quo, rocking the boat."
Sorry, you can't take yourself toooo seriously when have a giant [fill in the blank] in your office. That irreverence conveys a sense of boldness and confidence to your employees, recruits, prospects, and clients. It adds to the sense of fun in the workplace, and frees people to take chances that fuel innovation.
By their nature Business Attractions are going to be slightly irreverent (read: courageous, straightforward, saucy, etc.), and we hope you agree that's a good thing!