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juxtaposition

Question: Why would you put a giant KOI in your lobby?

Answer: Because it gets people thinking. A giant koi, or whale, or spaceship in the middle of an office lobby or workspace is the proverbial "whack to the side of the head" that jars people out of their routine. When something is out of the norm, it naturally makes you stop and think. And stopping to think about things in a new way is a valuable skill in any business.

That’s the effect a business attraction has. We want people to stop and wonder, “Why is it here? How was it created? What does it do?” These questions help stir curiosity in your current and prospective staff, clients, partners and vendors.